Our team has extensive experience building brands for a wide spectrum of financial services clients locally, regionally, and globally. Over the past 3 decades, insurance, investment and banking brands have all benefitted from our team’s insights and experience.
Our team has gained extensive experience in their time spent with world-class agencies such as Landor, Publicis, Leo Burnett, Flamingo, J Walter Thompson and Aleph.
Our Approach to Branding (The 4 T’s)
True to the Truth
Every one of our strategic conclusions is rooted in a market or consumer truth. The strongest brands are built on platforms reinforced by genuine insights and concrete knowledge.
Set direction of Travel
Every brand platform we create must be done so with real world goals in mind – it must be able to allow the brand to travel forward and bring the brand’s consumers along on that evolving brand journey.
The story we Tell
Every brand platform is best brought alive when we tell its story well. This story can be told through words, images, sounds, engagement, service and every other distinct way of experiencing a brand.
Real world, real Test
Every consumer will test the brand based on their real-world experience.
Every touchpoint must be loyal to the brand truths, help the brand travel in the right direction, and tell the brand story well.
At Threefold Partners, brand strategy is where every great brand begins. We uncover deep market and consumer insights to define what makes your brand relevant, different, and true.
Our strategic work lays the foundation for everything that follows—positioning your brand with clarity, crafting its unique narrative, and establishing the architecture for future growth. Whether you’re building from scratch or refining an existing identity, we guide you through defining your brand’s purpose, promise, and personality.
It’s not just about looking good—it’s about standing for something that resonates, endures, and delivers real-world impact.
A brand’s identity is more than just a logo—it’s the visual and verbal language that shapes how people see, feel, and remember your brand. At Threefold Partners, we design distinctive, flexible identity systems that capture the essence of your brand strategy.
From logo marks and colour palettes to typography, iconography, and tone of voice, every element is crafted to create a cohesive and meaningful brand experience. Our goal is to ensure your brand not only stands out but also feels authentic and consistent—across every touchpoint, in every context.
We focus on several key areas:
A great brand is only as strong as its execution. At Threefold Partners, we ensure your brand comes to life consistently and effectively across every touchpoint. From rollout planning and asset development to internal engagement and creative direction, we bridge strategy and design with real-world delivery.
Whether launching a new identity, refreshing your communications, or aligning teams around the brand, we act as guardians to maintain integrity and impact.
Our hands-on approach ensures your brand doesn’t just look good on paper—it works in the wild.
We help organisations define their truth and express it with clarity and impact—through strategy, design, and real-world application.
Strategists. Storytellers. Designers. Thinkers.Threefold Partners is led by branding veterans who bring both the brains and the heart to every project. We blend deep industry expertise with an agile, collaborative approach. Every brand challenge is tackled with sharp insight and bold creativity.
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If you have general inquiries or questions please reach out at info@threefoldpartners.com
Treasury Tower, District 8
31st Floor Unit H
Jl. Jend. Sudirman Kav 52-53
Jakarta 12190
consultant@threefoldpartners.com
We Build Brands That Move the World
